Added-value claim

According to the Act Respecting Reserved Designations and Added-Value Claims, an added-value claim identifies a special characteristic of a product, generally a method of production or preparation, that is sought by the consumer.

An added-value claim primarily concerns one or more characteristics related to the production environment (e.g. type of business, socio-climatic or socio-economic environment, production intensity level) that have no direct and specific impact on the essence of the product.

This characteristic that is known and sought by the consumer as a product attribute must be described and controlled. Therefore, an added-value claim does not guarantee the product’s specificity, but rather the presence and authenticity of this characteristic.

An added-value claim is the result of a collective approach of individuals representing all of the sectors involved in the production, preparation or consumption of the products concerned providing public recognition of the identified characteristic.

The protection of an added-value claim is the responsibility of the public domain, ensured by the CARTV. However, communication and management of an added-value claim is the responsibility of companies that market products that use these claims.

Examples of added-value claims:

  • Artisan product
  • Nordic product
  • Aboriginal product
  • Farm cheese
  • Microbrewery beer

Guide de demande d’une autorisation d'un terme valorisant (in French) [PDF]

Added-value claim